The "Affirmative Consent UK" campaign, led by Consent Pleasure Believe (CPB) London, aims to raise awareness about the importance of affirmative consent in sexual encounters. The campaign seeks to shift the conversation around consent from a focus on what is not permissible to an emphasis on active, enthusiastic agreement. Through educational resources, workshops, and community engagement, CPB London endeavors to empower individuals to understand and practice affirmative consent in their relationships. The campaign emphasizes the need for clear communication, mutual respect, and enthusiastic participation in all sexual interactions, promoting a culture of consent and respect for personal boundaries. Through their efforts, CPB London seeks to create safer and more equitable environments where everyone's autonomy and well-being are valued and upheld.